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Coupons let you run promotions without changing your prices. You create a code like LAUNCH20, share it with your audience, and students enter it at checkout to get the discount. The discounted amount still settles directly in your Stripe account, like every other payment.

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Create a coupon

1

Open Sell > Coupons

In your owner dashboard, open Sell and click Coupons in the sidebar.
2

Choose a code and a discount

Pick the code students will type (letters and numbers, like LAUNCH20) and choose the discount: a percentage off or a fixed amount off. Fixed amounts are in your academy’s selling currency.
3

Choose how long the discount lasts

Once applies the discount to a single payment. Forever keeps applying it to every renewal, which turns a subscription offer into a genuinely discounted membership for as long as the student stays subscribed.
4

Optionally limit the promotion

Set an expiry date to create urgency, or a redemption limit to cap how many students can use the code. Leave both empty for an open-ended promotion.

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How students use a coupon

Students click through to checkout as usual and enter the code in the promotion code field on the Stripe checkout page. The discount is applied before they pay, so the order summary always shows the reduced price.
Coupons apply at checkout. They do not change the price shown on your course pages or offer pages, so your public pricing stays consistent while the promotion runs.

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Track redemptions

The Coupons page shows each coupon’s redemption count, so you can see which promotions actually convert. Expired and exhausted coupons stop working automatically; you can also archive a coupon at any time to stop new redemptions without affecting discounts already granted.

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Common questions

Yes. A once coupon discounts the first payment only, and the subscription renews at full price. A forever coupon keeps the discount on every renewal for the life of the subscription.
Fixed-amount coupons are created in your academy’s selling currency. If you plan to change your selling currency, do it before creating fixed-amount coupons: the currency switch is not available while fixed-amount coupons are active, because those coupons would stop applying to checkouts in the new currency.
Yes. The Fayne platform fee and Stripe’s processing fee apply to the discounted amount the student actually pays.