Entrepreneurship · Library course
How to Validate Any Business Idea Before Investing a Dollar
Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.
- Beginner
- 7 lessons
- 1 h 25 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Entrepreneurship
What it covers
What your people will learn.
- Entrepreneurship
Most ideas die after launch because the founder asked the wrong questions before they built. This course teaches you to get real answers in fifteen conversations, before you write a line of code or spend a dollar.
The trap is simple: you describe your idea, people are polite, and you walk away with a folder of compliments that feel like proof. None of it survives contact with a credit card. The fix is to stop pitching and start interviewing. You learn to talk about the other person's life instead of your idea, to ask about what they already did instead of what they say they would do, and to listen far more than you talk.
Built on the customer-conversation method from The Mom Test, this course is about evidence, not enthusiasm. You will learn the only signals that mean anything (money, time, and reputation already on the line), how to set up conversations that don't feel like sales pitches, and how to read what fifteen of them are really telling you before you commit.
"They will lie to you if they think it's what you want to hear." - Rob Fitzpatrick, The Mom Test
Who it's for
First-time founders: want to know if an idea is worth building before they quit, borrow, or burn savings on it.
Side-project builders: keep building features for users who never showed up, and need a faster way to find out who actually cares.
Product and innovation teams: must defend a new bet with customer evidence rather than internal opinion and a confident deck.
The lessons
7 lessons, in order.
About 1 h 25 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- The Problem With Showing Your Idea10 min
- Talk About Their Life, Not Your Idea10 min
- Ask About the Past, Not the Future12 min
- Listen More Than You Talk14 min
- The Only Signals That Aren't Compliments11 min
- How to Set Up Conversations That Aren't Pitches15 min
- What Your Fifteen Conversations Actually Told You13 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Entrepreneurship courses your academy opens with. The library holds 150+ across eight tracks.
Explore the library
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