Entrepreneurship · Library course
Pick a Niche Narrow Enough to Win
Most founders aim at a crowd and hit no one. Pick a wedge so narrow the right buyer feels it was built for them, then expand on your terms.
- Beginner
- 7 lessons
- 59 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Entrepreneurship
What it covers
What your people will learn.
- Entrepreneurship
You think you have a target customer. You have a crowd. And a crowd never feels spoken to.
Most positioning fails the same way: the niche is wide enough to feel safe, so the message lands on no one in particular. This course replaces the vague ICP with a wedge, the narrowest defensible slice of a market where you can win outright before anyone bigger notices you.
You work through the materiality trap that makes a narrow niche genuinely hard to attack, and the pressure to widen too early that quietly collapses momentum. Then you map the path from that first wedge to a larger position, so going narrow now reads as a starting move, not a ceiling.
Who it's for
Early founders: keep chasing a broad market and watch the pitch ring hollow with everyone.
Solo operators: need one buyer to commit fast and cannot afford to compete on breadth.
Marketers and product leads: want positioning that survives the internal push to serve everyone at once.
The lessons
7 lessons, in order.
About 59 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- Most People Don't Have an ICP. They Have a Crowd.7 min
- What a Wedge Actually Is7 min
- The Collapse10 min
- The Materiality Trap That Protects You7 min
- The Pressure to Widen9 min
- From Wedge to Empire9 min
- Pick Yours10 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Entrepreneurship courses your academy opens with. The library holds 150+ across eight tracks.
Explore the library
Questions
Questions about library courses.
The short ones are here. For anything else, ask below.
Rather talk it through?
Thirty minutes with the team. Bring your material and we'll show you what it becomes.
Book a callYes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.
Start with one topic.
Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.
7-day preview, no card needed. Or have us build it.