Pick a Niche Narrow Enough to Win

A target like "small business owners" gets you polite calls and no customers. A wedge, one group narrow enough to reach and in enough pain to pay now, gets you buyers who feel the product was built for them.

Founders keep the broad target because the pool looks bigger. The people you can actually find and talk to this month are a much smaller group, and a message stretched to fit everyone lands with none of them. This course narrows your target with four questions asked in order, then checks the result two ways: whether your customers could pass it on in one sentence, and whether it holds enough buyers to live on.

You also learn why a segment too small for a large company to fund a team gives you room to win it, how to answer the people who push you to widen, and how Amazon and Facebook grew out from one won segment into the next.

You walk away with one tested wedge sentence, a count of the named buyers inside it, and the next segments you will move into once it is won.

Who it's for

Early founders: have a product that works and calls that end with "this looks useful" and no sale.

Solo operators and agency owners: need their first customers fast and cannot afford to compete on breadth.

Marketers and product leads: want a target that survives the internal push to serve everyone at once.