Should You Start a Company? Founder Fit, Timing & Opportunity Cost

"Should I start a company?" is the one question most founders never actually answer. They answer "what should I build?" instead, and discover the real cost a year too late.

The excitement of an idea hides the harder questions: does the market care that it is you building this, is the timing a real wave or just noise, and what is the floor if it fails. Most people skip straight to execution because sitting with those questions feels like doubting yourself. So they commit by default and pay for it in years they cannot get back.

This course slows the decision down to the size it deserves. You separate the wave from the boat, test whether the door is really closing or just loud, weigh the downside you can actually afford, and reckon with the person you stop being when you choose this path. The work ends with the decision written down, on the record, made on purpose instead of by drift.

Who it's for

Would-be founders: have an idea and the itch, and want to commit on purpose instead of talking yourself into it.

People weighing a leap: are sizing up leaving a stable job and need an honest read on timing and the floor before they jump.

Operators and second-time founders: want a clear way to pressure-test founder-market fit and opportunity cost before the next venture.