Entrepreneurship · Library course
Customer Discovery Without Lying to Yourself
Run customer interviews that surface the truth instead of the encouragement you wanted to hear, so you build the product people actually pay for.
- Intermediate
- 7 lessons
- 1 h 17 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Entrepreneurship
What it covers
What your people will learn.
- Entrepreneurship
The interview that left you feeling great is usually the one that lied to you.
Founders ask leading questions, collect compliments, and walk away convinced they have validation. Then nobody buys. The problem is rarely the idea. It is the conversation: pitching instead of listening, asking about an imagined future, and mistaking politeness for commitment.
This course teaches the discipline behind The Mom Test. You learn to deflect every compliment, ask about what people already did rather than what they say they will do, and avoid the three questions that reliably produce false positives. You also learn to read real signals of commitment, time, reputation, money, and to run a batch of ten interviews that gives you data you can trust.
Compliments are the fool's gold of customer learning: shiny, distracting, and worthless.
- Rob Fitzpatrick, The Mom Test
Who it's for
Founders: keep hearing "I love it" and want to know whether anyone will actually pay.
Product and research teams: want interview habits that produce evidence instead of agreeable noise.
Anyone validating an idea: would rather find the flaw in a coffee chat than after months of building.
The lessons
7 lessons, in order.
About 1 h 17 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- The Conversation That Made You Feel Great10 min
- Deflect Every Compliment10 min
- Ask About the Past, Not the Future10 min
- The Three Deadly Questions11 min
- Reading Commitment Versus Politeness12 min
- The Interview Itself Can Be the Trap12 min
- Ten Interviews on the Table12 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Entrepreneurship courses your academy opens with. The library holds 150+ across eight tracks.
Explore the library
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