Entrepreneurship · Library course

Grow Your Agency Beyond Your Own Hours

Turn an agency that runs through you into one with a sharp focus, packaged offers, a team that owns the work and prices built for margin.

  • Beginner
  • 24 lessons
  • 50 min to complete

7-day preview, no card needed. The course is in the library the day your academy goes live.

Entrepreneurship

What it covers

What your people will learn.

  • Entrepreneurship

An agency built on its owner's craft stops growing at the size its owner can oversee. More clients only mean more evenings.

The team waits on your sign-off, the tricky calls come to you, and the quality standard lives in your head. Working harder buys a few months. The lasting fix is changing what depends on you, one piece at a time.

You choose a focus from your own margins, package the work you repeat, write down how it is delivered, and hand whole outcomes to people who own them. Then you put business development on a weekly routine, read five numbers that show whether the agency is profitable, move your prices off the hourly rate, and turn the decisions you keep being asked into rules.

You walk away with a one-sentence focus, a priced package with a written scope, a documented delivery process, a monthly scorecard, and one decision the agency now makes without you.

Who it's for

Agency founders and principals: busy, booked and still the bottleneck in their own business.

Freelancers growing into an agency: who want to package and document the work before they hire.

Studio and consultancy owners: billing by the hour and ready to price for margin.

The lessons

24 lessons, in order.

About 50 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The Expertise Trap2 min
  2. Pick a Focus Worth Owning2 min
  3. Say Your Focus in One Sentence1 min
  4. A Big Brief Outside Your Focus4 min
  5. Productize Your Services2 min
  6. Focus and Package the Work Knowledge Check1 min
  7. Systemize the Work So It Isn't You2 min
  8. Build a Team That Owns the Work1 min
  9. Hand Over the Outcome2 min
  10. The First Account You Hand Over4 min
  11. Get the Work Out of Your Head Knowledge Check1 min
  12. Build a Pipeline That Fills Itself2 min
  13. Know Your Agency Numbers2 min
  14. Find Your Real Margin1 min
  15. Read the Scorecard6 min
  16. Fill the Pipeline and Read the Numbers Knowledge Check1 min
  17. Move Your Pricing Off the Hourly Rate2 min
  18. Fence the Scope1 min
  19. Raise Your Prices2 min
  20. The Renewal Conversation4 min
  21. From Operator to Owner2 min
  22. Plan Your First Ninety Days2 min
  23. Hand Off One Decision2 min
  24. Price for Margin and Step Back Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

Questions

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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