Marketing · Library course
Why Your Website Isn't Converting (And How to Fix It)
Find where your page loses visitors, from a vague headline to a heavy form, and fix the leaks one at a time in the order a visitor meets them.
- Intermediate
- 21 lessons
- 51 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Marketing
What it covers
What your people will learn.
- Marketing
People land on your page and leave without doing the one thing you built it for, and the page rarely tells you why.
The usual causes are small and fixable. The headline does not say who the page is for, the button asks a stranger for a sales call, the proof sits three screens below the claim it should back up, and the form asks ten questions when three would do. A redesign changes how all of that looks and leaves most of it in place.
This course walks a page the way a visitor meets it: its one job, the hero, the offer, the ask, the form, proof and objections, hierarchy, the menu and the phone screen. You work out what a point of conversion is worth in traffic, practise rewriting generic lines and answering doubts where they appear, and finish by scoring a real page and shipping one fix with numbers before and after.
Who it's for
Founders: have real traffic and too few enquiries, and want to know which part of the page to fix first.
Marketers: need a repeatable way to audit a landing page and give a reason for every change.
Solo operators: write their own pages and want to stop guessing why visitors leave.
The lessons
21 lessons, in order.
About 51 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- Your Website Has One Job2 min
- The Hero Section Is Too Vague2 min
- Your Offer Sounds Like Everyone Else's1 min
- Rewrite Six Lines Any Competitor Could Say8 min
- Say What the Page Is For Knowledge Check1 min
- Your CTA Is Asking for the Wrong Commitment2 min
- Your Forms Are Creating Friction2 min
- The Consultation Page That Books Nothing4 min
- Ask for the Right Next Step Knowledge Check1 min
- Your Proof Is Too Soft1 min
- You're Answering Objections Too Late2 min
- Your Page Loads Trust Too Slowly2 min
- Answer the Doubt Where It Shows Up8 min
- Earn Belief Before the Ask Knowledge Check1 min
- Your Page Has No Visual Hierarchy2 min
- Your Navigation Is Leaking Attention2 min
- Explain Why the Campaign Page Loses the Menu3 min
- Your Mobile Page Is a Different Experience2 min
- Fix the Page in Order Before You Redesign2 min
- Score One Page and Ship One Fix2 min
- Keep Attention on One Action Knowledge Check1 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.
Explore the library
Questions
Questions about library courses.
The short ones are here. For anything else, ask below.
Rather talk it through?
Thirty minutes with the team. Bring your material and we'll show you what it becomes.
Book a callYes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.
Start with one topic.
Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.
7-day preview, no card needed. Or have us build it.