Marketing · Library course

Webinars That Convert

Plan a webinar that shifts the one belief behind a purchase, makes an honest offer and keeps selling after the live hour ends.

  • Intermediate
  • 17 lessons
  • 38 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Many webinars teach well and sell nothing, because the audience leaves equipped to do the work alone.

A webinar that sells is built as one argument. It promises a specific change, shifts the doubts that stop people buying, shows the result without handing over the method, and makes an offer at a price set beside numbers the buyer can check. The close relies on reasons to decide that are true, and the follow-up carries on after the room closes.

You plan the one belief that makes buying obvious, write the promise and the opening line that keep people in the room, and prepare cases for the three doubts. You turn to the offer without apologising, run the Q&A as a second close, choose between live and recorded without pretending, and count each stage so you know which part to fix next time.

You walk away with a one-page webinar plan you can run again, and four counts that show where your next webinar loses buyers.

Who it's for

Founders: have something to sell and keep getting praise instead of purchases from their webinars.

Course creators and coaches: want a webinar they can run again that sells without fake deadlines or pressure.

Marketers: need a webinar plan they can script, measure stage by stage and improve.

The lessons

17 lessons, in order.

About 38 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Teach Why It Works and Sell How to Do It2 min
  2. Write the Promise and the Open Loop1 min
  3. The Three Beliefs Between Them and Yes1 min
  4. Name the Doubt Behind Each Line9 min
  5. Start Your Webinar Plan With the Promise and Three Cases2 min
  6. Show the Result and the Gap1 min
  7. Turn From Teaching to the Offer2 min
  8. Set the Price Beside Real Numbers1 min
  9. The Offer Slide at Minute Forty4 min
  10. Add the Demo, the Turn and the Price to Your Plan2 min
  11. Give an Honest Reason to Decide Today1 min
  12. Run the Q&A as a Second Close1 min
  13. The Chat Goes Quiet After the Price4 min
  14. Choose Live or Recorded and Say Which2 min
  15. Find Where Your Webinar Loses Buyers2 min
  16. Run Your Next Webinar From One Page2 min
  17. Review Your One-Page Webinar Plan1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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