Marketing · Library course
Webinars That Convert
Run a webinar that teaches just enough to earn trust, then sells without the ick, and turns attendees into buyers on the live call and after it.
- Intermediate
- 8 lessons
- 53 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Marketing
What it covers
What your people will learn.
- Marketing
Most webinars teach brilliantly and sell nothing. People nod, thank you for the value, and never buy.
The problem is rarely the teaching. It is the gap between the promise that gets people to register and the moment you ask for the sale. When that transition feels like a bait and switch, attendees go quiet and the chat dies right when it matters. This course rebuilds the webinar as a single argument that moves people from interested to convinced.
You start with the promise that fills the room, then shift the three beliefs standing between an attendee and yes. You run a demo that sells the problem back to them, make the turn from teaching to offer without the ick, and close with urgency that stays honest. Q&A becomes a second close instead of a wind-down, and you finish with a version you can run live, evergreen, or on repeat.
Who it's for
Founders: have a product to sell and keep getting praise instead of purchases from their live sessions.
Course creators and coaches: want a repeatable webinar that converts without feeling pushy or salesy.
Marketers: need a structured live-and-evergreen funnel they can script, test, and run again.
The lessons
8 lessons, in order.
About 53 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- The Webinar That Taught Everything and Sold Nothing7 min
- Nobody Shows Up for a Webinar. They Show Up for a Promise.6 min
- The Three Beliefs Between Them and Yes8 min
- The Demo That Sells the Problem Back to Them6 min
- From Teaching to Offer Without the Ick7 min
- Honest Urgency and the Close6 min
- Q&A Is the Second Close6 min
- Live, Evergreen, and the Webinar You Can Run Again7 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.
Explore the library
Questions
Questions about library courses.
The short ones are here. For anything else, ask below.
Rather talk it through?
Thirty minutes with the team. Bring your material and we'll show you what it becomes.
Book a callYes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.
Start with one topic.
Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.
7-day preview, no card needed. Or have us build it.