Write a Video Script People Watch to the End

Most business videos lose their viewers in the script, long before the camera or the avatar matters. A script that makes one point, opens on the viewer and sounds right aloud fixes most of it.

The usual draft opens with a greeting and a logo, tries to say four things, and reads well on the page but trips the voice. Viewers leave in the first seconds or halfway through, and the drop-off graph shows exactly where.

This course teaches the script on its own, so it works whatever you record with: a phone, an AI avatar or a screen recorder. You write a one-line brief, open on the viewer's problem, pick a shape for an explainer, a training video, an ad or a product demo, write for the ear, split what the voice says from what the screen shows, cut to the length the job needs and test it aloud. Then you brief an AI assistant to draft and tighten, check what it adds, and fix the script from the drop-off graph.

You walk away with a one-line brief and a shape for each video type, a two-column script you have tested aloud, and two prompts for drafting and tightening with any AI assistant.

Who it's for

Owners who make their own videos: record on a phone or with an avatar and want people to watch to the end.

Marketers and content leads: script explainers, ads and product demos and want fewer rewrites.

Team leads who train people on video: turn a process into a short training video new starters actually finish.