Marketing · Library course

Earn Backlinks That Rank You Higher on Google

Stop chasing link volume that Google ignores. Earn the authority backlinks that move rankings, then turn link-building into a flywheel you can measure.

  • Beginner
  • 15 lessons
  • 30 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Google still uses links to decide which pages to rank, and it discards the ones built to game it. A handful of links from sites in your field will do more for you than any package you can buy.

Most link advice still counts volume: more outreach, more placements, more guest posts. Google's spam systems discount bought and swapped links, tool scores that Google never reads set the targets, and agencies sell cleanups of "toxic" links that Google is already ignoring.

This course teaches the earned route in a form you can keep running. You read your current links by the measures that matter, publish one figure writers want to quote, answer reporters while their stories are still open, and reclaim the mentions and dead links that are already pointing your way. You finish with a two-hour weekly routine and a report that ties links to rankings and traffic.

Who it's for

Founders: who want search traffic that keeps building without paying for ads or link packages.

Marketers and SEOs: whose outreach lands little and who need a process that earns links from relevant sites.

Content and PR leads: who want the data and expertise they already have to turn into citations they can measure.

The lessons

15 lessons, in order.

About 30 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Why Links Still Matter2 min
  2. Audit Your Authority Map1 min
  3. Skip the Toxic Link Cleanup2 min
  4. The Cleanup Quote4 min
  5. How Links Count Knowledge Check1 min
  6. Make Something Worth Citing2 min
  7. Get It in Front of Publishers2 min
  8. The Reporter on Deadline4 min
  9. Reclaim the Links You're Owed2 min
  10. Earn the Links Knowledge Check1 min
  11. Build the Weekly Link Routine2 min
  12. Measure What Moves Rankings1 min
  13. Explain the Link Report to Your Boss3 min
  14. Run Your First Link Week2 min
  15. Keep It Running Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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