Marketing · Library course

Tell One Founder Story Across Pitches, Podcasts and Keynotes

Turn your company's facts into one story with a customer, a turn and proof in the right place, then tell it in a pitch, a podcast and a keynote.

  • Intermediate
  • 17 lessons
  • 43 min to complete

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Founders often explain their company as a list of true facts, and the listener leaves unable to repeat any of it.

The order founders reach for is the order they lived: the year they started, the gap they noticed, the product, the numbers. Every fact is accurate. None of them says who was in trouble, what changed, or why the company had to exist, so the meaning never leaves the founder's head.

This course builds one story from the material you already have. You put the customer in the hero seat, find the turn that answers "why now", and place each proof point where the listener's doubt is. Then you tell it in three rooms: the short pitch, the long podcast answer and the keynote. Last, you write it on one page so your team can tell it in rooms you never enter.

You walk away with a one-page story spine that someone else has read once and retold without notes, and a story bank your team keeps adding to.

Who it's for

Founders raising or selling: you have the facts and the traction, and investors and customers nod politely and forget you by the next meeting.

Operators going on stage or on mic: you get keynote slots and podcast invites and want answers that hold a thread.

Marketers and founding teams: you shape the company message and need one story the whole team can tell in every format.

The lessons

17 lessons, in order.

About 43 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Your Facts Are Not the Story2 min
  2. Put the Customer in the Hero Seat2 min
  3. Find the Turn2 min
  4. Answer Why Now in the Room4 min
  5. Make Proof Serve the Plot2 min
  6. Answer the Live Doubt9 min
  7. Draft Your Story and Its Proof Stack2 min
  8. Tell the Short Version Without Shrinking It2 min
  9. Hold the Thread in a Podcast2 min
  10. So, How Did This Start?4 min
  11. Build a Keynote Arc2 min
  12. Cut Your Story for Three Rooms2 min
  13. Make the Story Repeatable1 min
  14. Keep a Story Bank1 min
  15. Explain the Spine to Your Team3 min
  16. Run the Hallway Test2 min
  17. Review Your Finished Story Spine1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

Questions

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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