Marketing · Library course
StoryBrand: Clarify Your Message So Customers Listen
Customers ignore messages they have to work to understand. Run your offer through the StoryBrand framework so it lands clearly enough to act on.
- Intermediate
- 8 lessons
- 49 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Marketing
What it covers
What your people will learn.
- Marketing
People do not buy the best product. They buy the one they understand fastest.
Most marketing forces the customer to do the work: it piles on features, talks about the company, and buries the one thing the buyer actually wants. When a message takes effort to decode, the brain moves on. StoryBrand fixes this by casting the customer as the hero of the story and your brand as the guide who hands them a plan.
This course walks the seven parts in order: give the customer something specific to want, name the problem they already feel, position yourself as the guide instead of the hero, offer a plan simple enough to trust, ask for one clear action, and show the stakes without sounding desperate. The final step turns all of it into a message you can ship to your site, your emails, and your pitch.
If you confuse, you lose. - Donald Miller
Who it's for
Founders: keep losing visitors who never grasp what the product does or why it matters to them.
Marketers: want a repeatable structure for homepages, emails, and ads instead of rewriting from scratch each time.
Consultants and creators: need to explain a service so a prospect can repeat it back after one read.
The lessons
8 lessons, in order.
About 49 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- Your Customer Is Not Waiting to Understand You8 min
- Give the Customer Something Specific to Want7 min
- Name the Problem They Already Feel6 min
- Become the Guide Instead of the Hero5 min
- Give Them a Plan Simple Enough to Trust5 min
- Ask for One Clear Action6 min
- Show the Stakes Without Sounding Desperate5 min
- Turn the Framework Into a Message You Can Ship7 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.
Explore the library
Questions
Questions about library courses.
The short ones are here. For anything else, ask below.
Rather talk it through?
Thirty minutes with the team. Bring your material and we'll show you what it becomes.
Book a callYes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.
Start with one topic.
Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.
7-day preview, no card needed. Or have us build it.