Marketing · Library course

Clarify Your Message With the StoryBrand Framework

Customers skip messages they have to decode. Write your offer through StoryBrand's seven parts so a stranger understands it on one read and knows what to do next.

  • Intermediate
  • 16 lessons
  • 30 min to complete
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Marketing

What it covers

What your people will learn.

  • Marketing

Customers skip messages they have to decode. Donald Miller's StoryBrand framework gives you seven questions to answer, in order, so a stranger understands your offer on one read.

Most homepages open with the company: its founding year, its process, its awards. The buyer arrives with a problem and has to translate. Miller's framework turns that around. The customer is the hero who wants something, and your business is the guide with a plan and a clear next step.

StoryBrand is a practitioner method built from story structure and client work, and this course teaches it that way. You write each of the seven parts for your own offer, put the result on your first screen, and learn where the framework stops and positioning has to take over. The course is an independent explanation of the method and is not affiliated with or endorsed by StoryBrand.

"Confuse and you'll lose.", Donald Miller

Who it's for

Founders: whose visitors leave without grasping what the product does or why it matters to them.

Marketers: who want one structure for homepages, emails and ads they can reuse across campaigns.

Consultants and creators: who need to explain a service so a prospect can repeat it back after one read.

The lessons

16 lessons, in order.

About 30 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Your Customer Is Not Waiting to Understand You2 min
  2. Give the Customer Something Specific to Want2 min
  3. Name the Problem They Already Feel2 min
  4. Fix the Bookkeeping Homepage4 min
  5. Write Your Customer's Want and Problem2 min
  6. Become the Guide Instead of the Hero1 min
  7. Give Them a Plan Simple Enough to Trust1 min
  8. Explain the Guide Role to Your Co-Founder3 min
  9. Ask for One Clear Action1 min
  10. Write Your Guide Section, Plan and Calls to Action2 min
  11. Show the Stakes Without Sounding Desperate1 min
  12. The Client Wants More Fear on the Page3 min
  13. Turn the Framework Into a Message You Can Ship2 min
  14. Know Where the Framework Stops1 min
  15. Ship the New First Screen2 min
  16. Review Your Finished First Screen1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

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    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

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