Track Your Competitors in One Hour a Week

Most founders learn about a competitor's move from a customer, weeks after it happened. The move was public the whole time, on a pricing page, a jobs board or a review site.

Checking competitors only when a deal or a launch forces it means every read is a rushed catch-up. The useful information is already free to read: a pricing page's history shows a rival's strategy, a cluster of job posts shows where it is heading months before launch, and middling reviews name the job its customers cannot get done. The hard part is telling a real move from a test, and resisting the urge to copy whatever a rival ships.

This course turns that into one hour every Monday. You read six layers of your market in a fixed order, including the competitors with no logo: doing nothing, a spreadsheet, and the AI answers a buyer can read before visiting any website. Three short tests sort each finding into act, watch or noise, and every week ends in one written decision.

You walk away with a timed Monday hour on your calendar, saved searches and page watchers on your main rivals, and a decision log you can reread every quarter.

Who it's for

Founders: keep hearing about competitor moves from customers and want to see them first.

Product and marketing leads: need evidence behind pricing and positioning calls.

Operators entering a new category: want to map the real field, including the options buyers choose instead of any product.