Marketing · Library course

Reading the Market: Competitive Intelligence for Founders

Your competitors broadcast their next six months in plain sight: read their pricing, job posts, and reviews before the move lands on your roadmap.

  • Intermediate
  • 8 lessons
  • 1 h 18 min to complete
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Marketing

What it covers

What your people will learn.

  • Marketing

The deal you lose on Monday started slipping weeks earlier, in signals you walked past every day.

Most founders treat competitive intelligence as a quarterly slide nobody trusts: a logo grid, a feature checklist, a guess. The real information is already public. A competitor's pricing page is the densest statement of strategy they publish. Their open roles reveal where they are betting six months before anything ships. Customer reviews name the job people are actually hiring the product to do.

This course teaches you to read those sources like a strategist instead of a stalker. You learn to separate a genuine signal from a story you want to be true, to spot the competitor who has no logo on your slide yet, and to turn scattered noise into a call you can act on. It ends with a 60-minute Monday habit that compounds: a repeatable hour that keeps you ahead of moves before they reach your roadmap.

Who it's for

Founders: who keep getting surprised by competitor moves and want an early warning system built from sources they already have.

Product and marketing leads: who need to back positioning and pricing decisions with evidence rather than a hunch about the market.

Operators entering a new category: who want to map the real field, including the substitutes and entrants no analyst report has named yet.

The lessons

8 lessons, in order.

About 1 h 18 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The Monday Morning You Almost Lost a Deal You Didn't Know Was Slipping10 min
  2. Your Competitor's Pricing Page Is the Densest Signal They Publish10 min
  3. Hiring Is the Future Leaking Out 6 Months Early8 min
  4. Founders Preview Strategy in Public Before They Ship It8 min
  5. The Most Important Competitor in 2026 Doesn't Have a Logo on Your Slide10 min
  6. The Job They're Hiring Your Competitor For Lives in the Reviews10 min
  7. When a Signal Isn't a Signal (And When You're Just Reading What You Want)11 min
  8. The 60-Minute Monday Habit That Compounds for Years11 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

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    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

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  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

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