Marketing · Library course

Pricing Your Services

Work out the lowest rate you can accept, price each project from what the result is worth to the client, and raise the clients you already have.

  • Intermediate
  • 16 lessons
  • 40 min to complete
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Marketing

What it covers

What your people will learn.

  • Marketing

Your lowest acceptable rate comes from your pay, your costs and the hours you actually bill, and you can work it out from last quarter's invoices in an evening.

The hours you bill are fewer than the hours you work, so a rate picked by habit can fall short of the pay and costs it has to cover. Above that floor, the price can go as high as the result is worth to the client, and finding that out takes a few direct questions on the call.

You work out your floor rate from your own invoices, find what a client's problem costs them, and quote a fixed price for a written scope with three honest options. You learn when billing by the hour is still the right call, how to hold a price when the client pushes back, and how to raise the clients you already have without guessing how many you can afford to lose. Every figure is worked through, and the method works in any currency.

Who it's for

Freelancers and consultants: bill by the hour and want a price they can defend.

Agency and studio owners: quote projects every week and want a repeatable way to set the number.

Service business owners: have clients on old rates and want to raise them without losing the good ones.

The lessons

16 lessons, in order.

About 40 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Work Out Your Floor Rate2 min
  2. Three Ways to Set a Price2 min
  3. Work Out Five Floor Rates5 min
  4. Find Your Floor Knowledge Check1 min
  5. Find Out What the Problem Costs the Client2 min
  6. Quote a Fixed Price for a Defined Scope2 min
  7. The Client Asks for Your Hourly Rate4 min
  8. Put Three Options on the Quote2 min
  9. When to Bill by the Hour1 min
  10. Set the Price Knowledge Check1 min
  11. Say the Price, Then Stop Talking2 min
  12. Answer Six Pushbacks on Price8 min
  13. Raise the Rates of Clients You Already Have2 min
  14. The Client on the Old Rate3 min
  15. Price One Service and Raise One Client2 min
  16. Hold and Raise Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

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