Marketing · Library course

Fix Your Positioning and Messaging Before You Spend More

Find where your pages lose the people your ads pay for, choose who you are for, and fix the words before you raise the budget.

  • Beginner
  • 16 lessons
  • 37 min to complete
Launch it in your academyBook a call

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

When growth stalls, the first instinct is a bigger ad budget. If your page turns the same small share of visitors into customers, more spend buys more people who leave, at the same cost each.

Most of those visitors leave because nothing on the first screen tells them the page is for them. This course teaches you to find that gap and close it in a fixed order: decide who you are for, use the words those buyers already use, size the first ask to how ready they are, and only then put money behind it. It is honest about the limits too, so you can tell a message problem from a traffic, product or market problem before you rewrite anything.

You practise on real headlines, a branching case about a firm with two kinds of buyer, and a calculator that shows what ad spend does to a page that converts badly and to one that converts well.

You walk away with a five-question audit you can run on any page or ad in a few minutes, and the habit of running it before every budget increase.

Who it's for

Founders and operators: whose business works but will not grow, and who suspect spend is not the real lever.

Marketers and copywriters: who want pages that convert because they fit the reader.

Service and software businesses: paying for traffic and watching the cost of each customer stay stubbornly high.

The lessons

16 lessons, in order.

About 37 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The Leak Is Not Your Budget2 min
  2. Same Product, Different Result2 min
  3. When You Talk to Everyone1 min
  4. Rewrite Six Vague Headlines9 min
  5. Find the Leak Knowledge Check1 min
  6. Right Person, Right Words, Right Offer2 min
  7. Use the Buyer's Words2 min
  8. Make the Offer Fit the Moment2 min
  9. Two Buyers, One Homepage4 min
  10. Choose Who and What to Say Knowledge Check1 min
  11. Spending Into the Leak2 min
  12. When the Message Is Not the Problem2 min
  13. Make the Case Before the Budget Doubles3 min
  14. Turn the Match Into a System1 min
  15. Audit Three of Your Own Pages2 min
  16. Spend Only on a Match Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

Start with one topic.

Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.

7-day preview, no card needed. Or have us build it.