Marketing · Library course

Test Your Marketing Messages and Scale What Works

Find out which of your funnels actually pays, read a test without fooling yourself, and move budget from the losers to the winners every month.

  • Beginner
  • 15 lessons
  • 31 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Funding funnels on instinct is a weak bet. When experienced teams test their own ideas, only about one in three improves the number it was meant to move.

The usual mistakes are quiet ones. A test gets called early and the winner turns out to be noise. A cheap channel keeps its budget while its customers leave before they pay back what they cost. A winning ad keeps its money long after the audience has stopped responding.

This course gives you a short routine for all of it. You pick one number per funnel that can force a decision, judge each channel by lifetime value against acquisition cost and payback, plan every test before it starts, and sort each funnel into kill, hold or scale on a fixed schedule.

You walk away with: a Channel Scorecard built from your own funnels and a monthly review that moves money to what pays.

Who it's for

Founders and owners: spending on several channels and unsure which ones earn their keep.

Marketers: running A/B tests who want results that still hold next quarter.

Marketing managers: who need a plain rule for which channels and campaigns to cut, hold or grow.

The lessons

15 lessons, in order.

About 31 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Let the Number Pick the Winner2 min
  2. Most Confident Ideas Fail the Test2 min
  3. Pick the One Number That Can Fail2 min
  4. Explain Why the Favourite Gets Tested3 min
  5. Let the Number Decide Knowledge Check1 min
  6. The Cheap Channel That Loses Money2 min
  7. Set the Sample Size Before You Look2 min
  8. The Test That Looks Won on Friday4 min
  9. Read Each Channel Honestly Knowledge Check1 min
  10. Kill, Hold, Scale2 min
  11. Winning Funnels Wear Out1 min
  12. Three Funnels and One Budget4 min
  13. The Channel Scorecard2 min
  14. Score Your Live Funnels2 min
  15. Move the Money Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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