Marketing · Library course

Test Your Marketing Messages and Scale What Works

Once you're running a set of matched funnels, it's easy to spend across all of them on instinct, scaling the one with the prettiest top-line number and quietly letting your winners subsidize losers you've never had the heart to cut. This course teaches you to run each path as its own channel with its own P&L: measure the one number that decides, read a test only when it's earned the right to be read, and move budget from losers to winners by rule, not by mood. You leave owning a Channel Scorecard for your own funnels, and the answer to the only question that matters: which of my funnels actually pays?

  • Beginner
  • 8 lessons
  • 40 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

One button change once raised an extra $60 million. Your instinct about which message wins is wrong roughly two times out of three.

Most marketing decisions are made on opinion, then defended after the fact. A test gets called a winner at 95% confidence that was really 74%. A cheap channel keeps getting budget while it quietly loses money on every customer. The team only studies the campaigns that survived and never asks about the ones that vanished.

This course gives you the experimentation discipline behind those decisions: how to read statistical confidence honestly, spot survivorship bias before it fools you, judge a channel on true unit economics, and run a clear kill, hold, or scale call on every test. You also learn why every winning ad is already decaying, so you scale on a schedule instead of riding a creative until it dies.

Who it's for

Founders: want to stop wasting ad spend on channels and messages that feel right but lose money.

Growth marketers: run A/B tests but want to trust the confidence numbers and call winners without fooling themselves.

Marketing managers: need a repeatable scorecard to decide which channels and creatives to kill, hold, or scale.

The lessons

8 lessons, in order.

About 40 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The Button That Raised $60 Million6 min
  2. Your Gut Is Wrong Two-Thirds of the Time5 min
  3. The Planes That Didn't Come Back5 min
  4. The Cheap Channel That Loses Money5 min
  5. Why 95% Confident Is Often 74%5 min
  6. Kill, Hold, Scale5 min
  7. Every Winner Is Already Dying4 min
  8. The Channel Scorecard5 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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