Marketing · Library course
Marketing Metrics for Non-Marketers
Read acquisition cost, lifetime value, payback, ROAS and attribution well enough to tell whether marketing spend is turning into profit and cash.
- Beginner
- 20 lessons
- 39 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Marketing
What it covers
What your people will learn.
- Marketing
A marketing report can show a healthy acquisition cost, a 5 to 1 ratio and an 8x return while the business loses money on every new customer.
Most people outside marketing take the dashboard on trust, because each number arrives as one clean figure. Underneath sit choices: which costs were counted, who counts as a customer, how long customers are assumed to stay, and which channel gets credit for a sale. Ratios and targets borrowed from other companies make it harder, because they carry someone else's margins and someone else's customers.
You learn to rebuild the handful of numbers that decide whether marketing pays: acquisition cost with every cost in it, lifetime value and payback on gross profit, ROAS against your own margin, and attribution read for what it is. You start from your own figures, read the newest customers first, and use a test against a group that saw no ads to find out what the ads added.
Who it's for
Founders: approve marketing spend and want to judge the results without a marketing background.
Operators and finance leads: need to connect acquisition cost, lifetime value and payback to profit and cash.
Product and team leads: sit in campaign reviews and want to ask the question that separates a real result from a flattering one.
The lessons
20 lessons, in order.
About 39 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- How to Read a Marketing Metric1 min
- Vanity Metrics2 min
- Which Stage the Conversion Rate Measures2 min
- Sort Eight Report Lines8 min
- Read Any Marketing Number Knowledge Check1 min
- What a Customer Really Cost1 min
- Lifetime Value on Gross Profit2 min
- Read an LTV to CAC Ratio1 min
- The Agency Wants to Double the Budget3 min
- Payback Period1 min
- Read the Newest Cohorts First1 min
- Explain Payback to Your Finance Lead3 min
- What a Customer Costs and Returns Knowledge Check1 min
- ROAS and Profit1 min
- Attribution Models2 min
- Test What the Ads Added2 min
- The Retargeting Campaign Claims 8x3 min
- Brand Metrics1 min
- Audit Your Next Marketing Report2 min
- Who Gets the Credit Knowledge Check1 min
In your academy
A starting point, not a rental.
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- 1
One click
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- 2
Your brand
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- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.
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