Marketing · Library course

Marketing Metrics for Non-Marketers

Sit in a marketing review and know whether the numbers are good: read CAC, LTV, ROAS, and payback period without taking anyone's word for it.

  • Beginner
  • 9 lessons
  • 38 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

The marketing team says the campaign is working. You have no way to check, so you nod.

Most people outside marketing treat its dashboards as a foreign language. They see ROAS, conversion rates, and attribution charts, and they default to trusting whoever presents them. That is how budget gets approved on a metric that looks great and means nothing.

This course gives you the small set of numbers that actually decide whether marketing is paying off, and shows you how each one is built. You start with how to read any marketing metric on its own terms, then work through CAC, the LTV:CAC ratio, ROAS against real profit, funnel conversion, and payback period. You also learn to spot attribution that overclaims and vanity metrics that inflate a story without moving the business.

Who it's for

Founders: approving marketing spend and want to judge the results without a marketing background.

Operators and finance leads: need to connect CAC, LTV, and payback period to actual profit and cash.

Founders and product managers: sit in campaign reviews and want to ask the question that separates a real win from a vanity metric.

The lessons

9 lessons, in order.

About 38 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. How to Read a Marketing Metric4 min
  2. CAC4 min
  3. LTV and LTV:CAC4 min
  4. ROAS and Profit3 min
  5. Funnel Conversion3 min
  6. Attribution5 min
  7. Brand Metrics5 min
  8. Vanity Metrics4 min
  9. Payback Period6 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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