Marketing · Library course

Alex Hormozi's Value Equation: Create Offers Nobody Can Refuse

Build an offer so good people feel stupid saying no, using Hormozi's four-lever Value Equation to price for profit and stack value buyers actually want.

  • Intermediate
  • 9 lessons
  • 1 h 27 min to complete
Launch it in your academyBook a call

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing
  • Sales

Most offers fail before anyone hears the price. The product is fine, the market is fine, and the offer still lands flat because nothing inside it raises perceived value.

Alex Hormozi reduced "why people buy" to one equation: dream outcome and perceived likelihood of success, divided by time delay and effort. Pull those four levers and the same offer becomes a no-brainer. Most founders skip straight to discounting, which kills margin and trains buyers to wait for the next cut.

This course works the equation in order. You start by picking a market that already pulls and setting a price that makes the offer real, then move through each lever: raising the dream outcome, proving the likelihood of success, collapsing time to results, and stripping out effort and sacrifice. You finish by stacking value against a problem-solution map, then making the offer asymmetric with a guarantee, a name, and a ship date.

"Make people an offer so good they would feel stupid saying no." - Alex Hormozi

Who it's for

Founders: have a product that sells slowly and want an offer that closes without dropping the price.

Coaches and service providers: need to package expertise into something prospects perceive as worth far more than the fee.

Marketers: want a repeatable way to engineer value and guarantees instead of leaning on urgency tricks.

The lessons

9 lessons, in order.

About 1 h 27 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The leverage point you're missing8 min
  2. Pick a market that pulls9 min
  3. Charge what makes it real10 min
  4. Lever 1. Dream Outcome8 min
  5. Lever 2. Perceived Likelihood9 min
  6. Lever 3. Time Delay9 min
  7. Lever 4. Effort and Sacrifice9 min
  8. Stack value, the problem-solution map10 min
  9. Make it asymmetric, guarantee, name, ship15 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

Start with one topic.

Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.

7-day preview, no card needed. Or have us build it.