Marketing · Library course

Build Your First HeyGen Video Ad in 60 Minutes

Go from a one-line idea to a finished, downloadable HeyGen video ad with a human-sounding avatar in a single 60-minute sitting.

  • Beginner
  • 14 lessons
  • 30 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

In about an hour you take one typed idea to a finished HeyGen video ad: a stock avatar that moves like a person, a script that sounds spoken, your brand on screen, and a file ready to upload.

Most first HeyGen videos never leave the editor. The draft sounds like a brochure, the avatar moves stiffly, the captions and backdrop look like every other account's, and credits run out on drafts before the ad is right.

This course works through one ad in order. You prompt Video Agent for a first draft and budget the month's credits, draft on the cheap avatar engine while you fix the words and the delivery, put your brand kit, captions and background in place, then render the final on the better engine and check the file before it goes live.

You walk away with one downloaded, branded 30-second ad, a credit budget per ad, and a workflow you can rerun for the next one.

Who it's for

Founders: want ad creative this week without booking a shoot or an editor.

Marketers: need a repeatable way to turn a campaign angle into a branded video.

Creators: want avatar videos that sound human and look like their own brand.

The lessons

14 lessons, in order.

About 30 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Type Your Idea, Get Your First Draft2 min
  2. Know What Each Render Costs2 min
  3. Spend the Month's Credits Well4 min
  4. Draft Your Own Ad and Budget Its Credits2 min
  5. Pick an Avatar That Doesn't Feel Fake1 min
  6. Tune the Script So It Sounds Human2 min
  7. Set One Delivery for the Whole Ad2 min
  8. Rewrite the Brochure Lines5 min
  9. Test Your Draft's Script, Avatar and Voice2 min
  10. Make It Feel Like Your Brand, Not a Template2 min
  11. Render, Download and Check Before You Upload1 min
  12. Use a Real Face or Voice Only With Consent2 min
  13. Ship Your First Ad This Week2 min
  14. Review Your Finished Ad1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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7-day preview, no card needed. Or have us build it.