Marketing · Library course

Get Found by AI Search

When buyers ask ChatGPT and Perplexity for a recommendation, learn how to be the brand the answer names, links, and cites.

  • Beginner
  • 8 lessons
  • 42 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Your next customer is asking an AI which tool to buy, and right now the answer names someone else.

Search is moving from a list of blue links to a single synthesized answer. If ChatGPT, Perplexity, and Google AI Overviews do not pull your brand into that answer, you are invisible at the exact moment a decision gets made. Most teams keep optimizing for rankings nobody clicks while the citation goes to a competitor.

This course works backward from how the engines actually behave: how they crawl, read, and decide what to cite, and what your buyers are really typing into them. You will make your pages easy for a model to lift, earn mentions across the third-party sources AI trusts, set up the llms.txt file correctly, stay on the right side of the line you should not cross, and track your standing on an AI visibility scoreboard you build and keep using.

Who it's for

Founders: want their product surfaced when a prospect asks an AI for the best option in the category.

Marketers and SEOs: already rank on Google and now need a method for getting cited inside AI answers.

Content and PR leads: want to earn mentions on the third-party sources models read, not just backlinks.

The lessons

8 lessons, in order.

About 42 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. When AI Answers Instead of You6 min
  2. How AI Engines Find, Read, and Cite4 min
  3. What Your Buyers Are Actually Asking AI5 min
  4. Get Crawled, Then Make the Answer Easy to Lift5 min
  5. Get Mentioned, Not Just Linked6 min
  6. Be Where the AI Reads4 min
  7. The Magic File and the Line You Don't Cross5 min
  8. Build Your AI Visibility Scoreboard7 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

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