Marketing · Library course

Get Found by AI Search

When buyers ask ChatGPT and Perplexity for a recommendation, learn how to be the brand the answer names, links, and cites.

  • Beginner
  • 22 lessons
  • 47 min to complete
Launch it in your academyBook a call

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

When a buyer asks an AI assistant which supplier to use, the answer names two or three businesses, and yours may not be one of them.

AI engines answer current questions by searching the web, reading a handful of pages and writing a short answer that cites them. Ranking first in Google is a separate result. What gets you named is a page the engine can reach, a clear answer on that page, and mentions on the websites the engine already reads.

This course works through those steps in order. You find the questions your buyers really ask, let the right crawlers in, write passages an engine can lift, get mentioned where the engine reads, and skip the files and tricks that promise more than they deliver. You finish with a monthly scoreboard that shows how often AI answers name you, and a loop that raises it one question at a time.

Who it's for

Founders: who want their business named when a prospect asks AI for the best option.

Marketers and SEOs: who already rank in search and need a method for being cited inside AI answers.

Content and PR leads: who want mentions on the third-party pages that AI engines read.

The lessons

22 lessons, in order.

About 47 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. When AI Answers Instead of You2 min
  2. How AI Engines Find, Read and Cite2 min
  3. What Your Buyers Are Actually Asking AI2 min
  4. Sort Six Buyer Questions8 min
  5. How AI Answers Get Made Knowledge Check1 min
  6. Let the Right Crawlers In2 min
  7. Write the Answer First2 min
  8. The Files That Do Less Than Promised1 min
  9. The Page the Engine Skips4 min
  10. Get Crawled and Lifted Knowledge Check1 min
  11. Get Mentioned, Not Just Linked2 min
  12. Be Where the AI Reads2 min
  13. Make Your Trust Visible1 min
  14. The Line You Don't Cross2 min
  15. The Roundup That Wants Paying4 min
  16. Get Trusted and Mentioned Knowledge Check1 min
  17. Build Your AI Visibility Scoreboard2 min
  18. When the Engine Gets You Wrong1 min
  19. Run the Monthly Loop1 min
  20. Explain Share of Answer to Your Boss3 min
  21. Run Your First Baseline2 min
  22. Measure and Improve Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

Start with one topic.

Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.

7-day preview, no card needed. Or have us build it.