Marketing · Library course

Make Your Website Easy for AI Engines to Cite

When buyers ask ChatGPT, Perplexity or Google's AI which option to choose, make your business one of the names the answer gives, and check it every month.

  • Beginner
  • 19 lessons
  • 40 min to complete
Launch it in your academyBook a call

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

More buyers now ask an AI engine which business to choose, and it answers with two or three names. If yours is not one of them, the buyer never hears of you.

Ranking well on Google does not carry over on its own. The engine runs its own searches, reads a handful of pages and cites the few that help it write, and those are often comparison articles, review sites and forum threads, and only sometimes your own site. Your analytics will not show any of it, because an answer that names you and earns no click leaves no trace.

This course works through the four links between your page and a citation. You make sure the right crawlers can reach you, write pages that answer buyer questions in their first lines, make your credibility visible on and off your site, and measure your share of answer each month against your strongest rival. Each module ends with practice on your own business and a short check.

Who it's for

Founders: who want their business named when a buyer asks an AI engine for a recommendation.

Marketers and SEO leads: who already rank on Google and need a method for being cited in AI answers.

Agencies: who want a clear, checkable process to run for clients.

The lessons

19 lessons, in order.

About 40 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The Search Box That Answers Back2 min
  2. How AI Engines Find, Read, and Cite2 min
  3. Five Answers Without You4 min
  4. Log Your Baseline AI Answers2 min
  5. Let the Right Bots In1 min
  6. Check the File, the Firewall and the Page2 min
  7. Write Answers AI Can Lift2 min
  8. Answer the Questions Buyers Actually Ask2 min
  9. Explain the Bot Block to Your Developer3 min
  10. Open Your Site to Search Bots and Rewrite One Page2 min
  11. Make Your Authority Visible2 min
  12. Get Mentioned Where AI Looks2 min
  13. The Roundup That Leaves You Out4 min
  14. Show Your Credibility and Approach One Cited Page2 min
  15. Measure Your Share of Answer1 min
  16. Fix the Record at the Source2 min
  17. Build Your Citation Engine2 min
  18. Run Your First Scorecard2 min
  19. Review Your Scorecard and Monthly Loop1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

Start with one topic.

Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.

7-day preview, no card needed. Or have us build it.