Marketing · Library course

Funnel Math: Know Your Numbers Before You Spend

Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.

  • Beginner
  • 6 lessons
  • 27 min to complete
Launch it in your academyBook a call

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Most ad budgets get spent on a funnel nobody ever did the math on.

Spending feels like progress, so people launch ads, boost posts, and pay for traffic while hoping the numbers add up later. They rarely do. A funnel is a chain of percentages: each step keeps a fraction of the people from the step before, and small leaks compound into a campaign that loses money on every sale.

This course hands you the four numbers that decide whether spending makes sense. You work out what a customer is actually worth, what it costs to acquire one, and the break-even point where the two meet. Then you run your own funnel through the math and see the verdict before any money leaves your account.

Who it's for

Founders: want proof a campaign can pay for itself before committing a budget to it.

Marketers: need to defend an ad spend with customer value, acquisition cost, and a break-even number rather than gut feel.

Solo operators: are tired of guessing whether their funnel makes money and want a calculation they can repeat for every offer.

The lessons

6 lessons, in order.

About 27 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Know Before You Spend5 min
  2. Your Funnel Is a Chain of Percentages5 min
  3. What a Customer Is Worth4 min
  4. What It Costs to Get a Customer4 min
  5. The Break-Even Number5 min
  6. Run Your Numbers4 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

Start with one topic.

Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.

7-day preview, no card needed. Or have us build it.