Marketing · Library course

Do the Funnel Math Before You Spend on Ads

Work out what a customer is worth, what one costs and the conversion rate your funnel needs, so you know it can pay before you spend on ads.

  • Beginner
  • 14 lessons
  • 26 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Before you spend on ads, you can work out whether a funnel could ever pay, with three figures and a calculator.

Most ad budgets are spent first and checked later. By the time the pattern shows, the money is gone and the lesson is muddy, because the page, the price and the audience all changed at once. The benchmarks passed around online rarely help, since they arrive without a date, a sample or an industry.

You work from your own figures: how each step of your funnel converts, what a customer is worth in gross profit, and what one costs once the click price runs through those steps. Then you find the conversion rate you need and the most you can pay for a click, and run your own funnel through a calculator before the next campaign.

Who it's for

Founders: want to know a campaign can pay before committing a budget to it.

Marketers: need to defend ad spend with customer value, acquisition cost and a break-even figure.

Solo operators: want one calculation they can repeat for every offer.

The lessons

14 lessons, in order.

About 26 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Know Before You Spend1 min
  2. Your Funnel Is a Chain of Percentages2 min
  3. Work Out Five Funnels5 min
  4. Use Your Own Numbers First2 min
  5. Read the Funnel Knowledge Check1 min
  6. What a Customer Is Worth1 min
  7. What It Costs to Get a Customer1 min
  8. Choose Between Two Ad Sets4 min
  9. Value and Cost Knowledge Check1 min
  10. The Break-Even Number1 min
  11. The Test Comes Back Below Break-Even3 min
  12. Run Your Numbers1 min
  13. Run Your Funnel Before the Next Campaign2 min
  14. Break Even and Decide Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

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