Marketing · Library course
Founder-Led Marketing in Your Own Voice
Turn your own judgment into one weekly content loop, and judge it by the conversations it starts rather than the follower count.
- Intermediate
- 15 lessons
- 37 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Marketing
What it covers
What your people will learn.
- Marketing
Buyers decide whether to believe a founder long before they decide whether to believe a logo. Most early brands give that away by writing copy everyone in the room could sign off.
The second trap costs more. Posting across five channels at once, chasing follower counts, and stopping three weeks in, before anything has had time to come back at you.
This course puts one small system in place instead. You pick a claim you would defend on a sales call, turn your real work into the material that feeds it, choose the one channel your voice and your calendar can both carry, and run a five-step loop every week. Replies become the part you work hardest, and the scoreboard separates the numbers that arrive in an hour from the signals that show the right people are listening.
Who it's for
Founders: want the company to carry their judgment instead of copy a competitor could have written.
Solo operators and creators: need a weekly loop that survives a bad week and still builds on the week before.
Early marketing leads: are growing a founder-led brand on owned ideas and want to measure it by buyer conversations.
The lessons
15 lessons, in order.
About 37 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- Your Brand Cannot Sound Like a Committee1 min
- Pick the Point of View You Can Defend2 min
- Say the Claim Out Loud3 min
- Write Your Claim and Test It on a Buyer2 min
- Turn Your Work Into a Story Bank2 min
- Choose the Channel That Fits Your Voice2 min
- Build the Weekly Founder Content Loop2 min
- Thursday and Nothing Is Written4 min
- Stock Your Story Bank and Draft the First Post2 min
- Repurpose Without Diluting the Idea2 min
- Use Replies as the Real Distribution Layer2 min
- Answer Six Comments8 min
- Measure Trust Before You Measure Fame2 min
- Publish Four Weeks in a Row2 min
- Review Your Four Weeks of Posts1 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.
Explore the library
Questions
Questions about library courses.
The short ones are here. For anything else, ask below.
Rather talk it through?
Thirty minutes with the team. Bring your material and we'll show you what it becomes.
Book a callYes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.
Start with one topic.
Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.
7-day preview, no card needed. Or have us build it.