Marketing · Library course
Email Deliverability for Cold Outreach
Your cold emails are landing in spam, not getting ignored. Fix the deliverability plumbing so prospects actually see the message you worked hard to write.
- Intermediate
- 7 lessons
- 46 min to complete
7-day preview, no card needed. The course is in the library the day your academy goes live.
Marketing
What it covers
What your people will learn.
- Marketing
You can write the perfect cold email and still talk to no one, because it never reaches the inbox in the first place.
Most cold outreach fails at the infrastructure layer, long before anyone judges the copy. The sending domain has no real authentication, the volume ramps too fast, and the mailbox provider quietly files everything under spam. People respond by rewriting subject lines when the actual problem is that Google and Microsoft have already decided they are not a trusted sender.
This course treats deliverability as a system you set up on purpose. You stand up domains you can afford to burn, configure the three records that prove you are real, warm the inbox before it ever pitches, and run the sending math so volume stays under the radar. Then you write a sequence that does not read like a mass blast and watch the two numbers that tell you when to scale.
Who it's for
Founders running their own outbound: you are sending cold email yourself and need it to actually arrive before you hire or automate.
Sales and SDR teams: your reply rates dropped and you suspect the campaigns are quietly hitting spam folders.
Agencies and freelancers: you run outreach for clients and need a repeatable setup for domains, authentication, and warm-up that survives at volume.
The lessons
7 lessons, in order.
About 46 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.
- Why Your Cold Email Lands in Spam7 min
- Buy the Domains You Can Afford to Burn6 min
- The Three Records That Say You're Real7 min
- Warm It Up Before It Ever Pitches6 min
- The Sending Math6 min
- Write the Sequence That Doesn't Smell Like a Blast7 min
- Read the Two Numbers and Scale7 min
In your academy
A starting point, not a rental.
A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.
- 1
One click
Add it to your academy
Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.
- 2
Your brand
Rebrand it, edit it
It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.
- 3
Practice
Practice and the tutor come with it
Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.
On the same shelf
Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.
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Questions
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