Marketing · Library course

Email Deliverability for Cold Outreach

Set up the sending domains, records, warmup and daily limits that get cold email into the inbox, then read the two numbers that show what to fix.

  • Intermediate
  • 17 lessons
  • 42 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

You can write a strong cold email and still reach no one, because the receiving server sent it to spam before anyone read a line.

Most cold outreach fails on the sending setup. It goes out from the company's main domain with no authentication, the volume jumps overnight, and the mailbox providers mark the sender as untrusted. Rewriting subject lines changes nothing while that is true.

This course builds the setup on purpose: separate domains you can afford to lose, the three records that prove you are the sender, two weeks of warmup, and a daily pace that keeps every mailbox looking like a person. Then you write a short sequence that reads like one person writing to another, and learn to read placement and replies so you know whether to fix the setup or the message.

Who it's for

Founders running their own outbound: you send cold email yourself and need it to arrive before you hire or automate.

Sales and SDR teams: your replies dropped and you suspect the campaigns are landing in spam.

Agencies and freelancers: you run outreach for clients and need a repeatable setup for domains, records and warmup.

The lessons

17 lessons, in order.

About 42 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Why Your Cold Email Lands in Spam2 min
  2. Buy the Domains You Can Afford to Burn2 min
  3. The Three Records That Say You're Real2 min
  4. Launch Day on a New Domain4 min
  5. The Rules Every Inbox Enforces2 min
  6. Set Up a Sender Inboxes Trust Knowledge Check1 min
  7. Warm It Up Before It Ever Pitches2 min
  8. The Sending Math2 min
  9. Write an Opener Only They Could Get2 min
  10. Fix Six Lines That Read Like a Blast9 min
  11. Write the Sequence That Doesn't Smell Like a Blast2 min
  12. Warm Up and Write Knowledge Check1 min
  13. Read the Two Numbers and Scale2 min
  14. Replies Stop on One Domain4 min
  15. Add Senders, Not Volume2 min
  16. Start the Two-Week Clock2 min
  17. Read the Numbers and Scale Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

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