Marketing · Library course

Choose the Right Funnel for Your Business

Use three questions about your price, your buyer and how the sale closes to pick the one funnel that fits your business, then launch its smallest version.

  • Beginner
  • 15 lessons
  • 36 min to complete
Launch it in your academyBook a call

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

A funnel that made money for someone else was tuned to their price, their audience and their kind of sale. Copy the pages without those and it usually goes quiet.

Many owners pick a funnel by imitation: a free download, a cheap starter offer, a book-a-call page or a webinar, chosen because someone they follow used it. The pages are the visible part, and the conditions that made them work stay behind.

This course reads your own sale on three questions: what it costs, how well the buyer knows you, and whether they need a conversation before they buy. You then work through the four common funnel shapes, what each one is for and where each one fails, with the arithmetic that shows when a sales call pays for itself and when a cheap starter offer loses money. You finish with one sentence that names your funnel and why, and the smallest version of it running in front of real buyers.

You walk away with a funnel choice you can defend in one sentence and a first version you can launch in a week.

Who it's for

Founders: who keep rebuilding funnels they copied and want one that fits the offer the first time.

Coaches and consultants: deciding between a book-a-call page and a webinar to sell a higher-priced offer.

Marketers: who need to justify a funnel choice with price, audience and how the sale closes.

The lessons

15 lessons, in order.

About 36 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The Funnel You Copied Was Built for Someone Else2 min
  2. The Three Questions That Decide Your Funnel2 min
  3. Read Six Sales8 min
  4. Read Your Own Sale Knowledge Check1 min
  5. The Lead-Magnet Funnel2 min
  6. The Low-Ticket (Tripwire) Funnel2 min
  7. Fix the Starter Pack That Loses Money4 min
  8. The Book-a-Call Application Funnel2 min
  9. The Webinar and VSL Funnel1 min
  10. Decide Before You Spend Two Months on a Webinar4 min
  11. The Four Funnels Knowledge Check1 min
  12. Choose Your Funnel2 min
  13. Start With the Simpler Funnel2 min
  14. Launch the First Version of Your Funnel2 min
  15. Choose and Launch Knowledge Check1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

Start with one topic.

Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.

7-day preview, no card needed. Or have us build it.