Marketing · Library course

Case Studies That Close

Turn one happy customer into a one-page case study that closes deals, then build the next one in 90 minutes using the same repeatable process.

  • Beginner
  • 18 lessons
  • 40 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

When a prospect asks for examples, they want to see that someone like them got the result. A logo wall and a five-star quote can't show that.

Most proof pages say that other people hired you and liked you. The buyer is asking something else: will this work for me? A case study answers it with one client who started where the buyer stands, a before-state they recognise, and a number they believe.

This course builds that page from a client you already have. You pick the client whose result a buyer will believe, get the story from a fifteen-minute recorded interview, draw the before in specifics, and make the number modest and checkable. Then you put the five parts on one page in the order buyers read, get the client's written yes, and turn it into a template for the next one.

You walk away with a finished one-page case study built on a real client result, and a template that turns the next interview into a case study in about ninety minutes.

Who it's for

Founders: have happy clients and no proof that survives a sceptical read.

Marketers: want a clear template for turning a customer win into a page the sales team can send.

Consultants and agencies: need believable results on paper to win the next pitch without overselling.

The lessons

18 lessons, in order.

About 40 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. The Proof You Have Doesn't Work1 min
  2. Pick the Believable Client1 min
  3. Don't Write It, Report It2 min
  4. The Client Who Says It Was Great4 min
  5. Pick Your Client and Record the Interview2 min
  6. Draw the Before1 min
  7. Make the Number Believable2 min
  8. Sharpen Six Soft Lines9 min
  9. Put It on One Page1 min
  10. Lead With the Result2 min
  11. Explain Why the Smaller Number Wins3 min
  12. Draft Your One-Page Case Study2 min
  13. The Next One in 90 Minutes1 min
  14. Put It Where Buyers Decide1 min
  15. Get the Client's Yes1 min
  16. The Sign-Off Email4 min
  17. Finish Your Case Study and Get the Yes2 min
  18. Review Your Finished Case Study1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

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