Marketing · Library course

Build Your First Funnel

You already have a funnel, even if it leaks at every stage. Build a simple one that moves a stranger from first glance to a clear yes.

  • Beginner
  • 14 lessons
  • 28 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

Most small businesses lose customers between getting noticed and getting paid, and never see which step lost them.

A funnel is the path a stranger walks before they buy: attention, interest, trust, then the ask. You already have one. It is usually invisible, so you cannot tell whether people leave because they never saw you, never cared, never believed you, or were never asked clearly.

This course makes the four stages concrete. You find the stage your business leaves to luck, earn a way to follow up with the people who are not ready yet, build trust before you ask, and make the ask one clear step. Then you run the arithmetic on your own numbers and launch the smallest funnel that covers all four stages.

You walk away with your business mapped onto the four stages, the leaking stage named, and a two-step funnel live and counted for a month.

Who it's for

Founders: have people interested and cannot explain why most of them still walk away.

Solo marketers: want one clear path from first glance to purchase in place of scattered tactics.

Service providers: keep getting liked and not hired, and need the ask to be easy to say yes to.

The lessons

14 lessons, in order.

About 28 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. You Already Have a Funnel2 min
  2. Get Noticed by the Right Stranger1 min
  3. Earn a Way to Follow Up2 min
  4. Find the Leak in a Candle Shop4 min
  5. Trace Your Funnel and Write Your Free Offer2 min
  6. Why People Who Like You Still Don't Buy1 min
  7. Make the Ask Clear and Easy to Say Yes To2 min
  8. Fix the List That Never Buys4 min
  9. Write Your Follow-Up Emails and Offer Page2 min
  10. Map Your Business Onto the Four Stages2 min
  11. Run the Numbers on Your Funnel2 min
  12. Start With the Smallest Funnel That Works1 min
  13. Launch Your Two-Step Funnel2 min
  14. Review Your Live Funnel After a Month1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

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  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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