Marketing · Library course

Build Your Brand Identity in a Day

Walk in with a half-formed idea and walk out with a finished brand: a name, a wordmark, five locked colors, a type pair, and a voice on one page.

  • Beginner
  • 17 lessons
  • 35 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

In one sitting you make the six decisions a small brand needs: a name you can own, a wordmark, five colors with exact codes, a type pair, a voice, and one page that holds them.

Most small businesses never sit down to decide. Each asset gets made when it is needed, so the card, the invoice and the website end up in different greens and different fonts, and the business looks smaller than it is. Branding stalls because every choice feels permanent and the options feel endless.

This course gives each decision a constraint and a time limit. Three checks cut a long list of names to one you can claim. Forty wordmarks become three and then one. Five color slots each get a job, and every text pairing is tested against a contrast ratio. Two fonts get one job each and an open license. The voice becomes three principles with a line the brand would never say.

You walk away with a one-page brand sheet you can hand to a printer, a freelancer or a future hire, and a way to make each branding decision quickly instead of reopening it.

Who it's for

Founders: need a credible brand for a launch this week without a long agency project.

Solo operators: keep restarting their logo and colors and want one sheet that settles it.

Side-project builders: want one name, palette and voice across a site, slides and social before anyone else makes things for them.

The lessons

17 lessons, in order.

About 35 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. A Brand Is Six Decisions1 min
  2. Name It and Claim It2 min
  3. Three Names, One Survives4 min
  4. The Wordmark You Can Live With2 min
  5. Own Your Logo Files2 min
  6. Claim Your Name and Test Your Wordmark2 min
  7. Lock Five Colors1 min
  8. Check the Contrast1 min
  9. Pick the Type Pair2 min
  10. The Button Nobody Can Read3 min
  11. Test Your Palette and Type Pair2 min
  12. Write the Voice in One Page1 min
  13. Test the Voice on One Sentence2 min
  14. Rewrite Four Lines in Voice6 min
  15. Build the One-Page Brand Sheet1 min
  16. Rebuild One Asset From the Sheet2 min
  17. Review Your Finished Brand Sheet1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

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