Marketing · Library course

Build Your Brand Identity in a Day

Walk in with a half-formed idea and walk out with a finished brand: a name, a wordmark, five locked colors, a type pair, and a voice on one page.

  • Beginner
  • 6 lessons
  • 28 min to complete
Launch it in your academyBook a call

7-day preview, no card needed. The course is in the library the day your academy goes live.

Marketing

What it covers

What your people will learn.

  • Marketing

By the end of the day you have a brand you can ship: a name you can defend, a wordmark you can live with, five colors that are locked, a type pair, and a voice that fits on one page.

Most people stall on branding because every choice feels permanent and infinite. They open forty fonts, save ninety colors, and rename the thing six times without ever finishing. This course removes the paralysis by giving each decision a tight constraint and a deadline: name it and claim it, lock exactly five colors, pick one type pair, write the voice in a single page.

The work compounds into one artifact instead of scattered files. Every lesson feeds the final Brand Sheet, so the choices you make in the morning are documented and reusable by the afternoon. You leave with a reference you can hand to a designer, a freelancer, or your future self without re-explaining anything.

You walk away with a one-page Brand Sheet covering your name, wordmark, five-color palette, type pairing, and voice, plus a repeatable process for making each branding decision under a constraint instead of agonizing over it.

Who it's for

Founders: need a credible brand for a launch this week and cannot afford a month-long agency cycle.

Solo operators: keep restarting their logo and color choices and want a single sheet that ends the second-guessing.

Side-project builders: want one consistent name, palette, and voice across a site, deck, and social before they hand work to anyone else.

The lessons

6 lessons, in order.

About 28 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Name It and Claim It6 min
  2. The Wordmark You Can Live With5 min
  3. Lock Five Colors4 min
  4. Pick the Type Pair4 min
  5. Write the Voice in One Page4 min
  6. Build the One-Page Brand Sheet5 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from Marketing.

Other Marketing courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

Questions

Questions about library courses.

The short ones are here. For anything else, ask below.

  • Yes. Over 150 finished business courses are in the library the day your academy goes live, and adding one to your catalog is a single click. Once you publish it, it counts toward your plan's courses like any course you publish.

Start with one topic.

Give us your website and we’ll start from what you already teach, in your colours. Your first course is on us.

7-day preview, no card needed. Or have us build it.