AI · Library course

Create an AI-Powered Competitive Analysis

Build a competitive analysis that stays current: a comparison matrix, sales battlecards and a monthly executive brief, in one working session.

  • Intermediate
  • 20 lessons
  • 44 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

AI

What it covers

What your people will learn.

  • AI

Most competitive analysis dies in a deck nobody reopens. This one becomes a matrix, a set of battlecards and a monthly brief your team actually uses, built in one sitting with AI doing the desk research.

The writing was never the hard part. The research was: chasing pricing pages, feature lists and funding news across a dozen tabs, then trying to make any of it comparable. By the time it is finished, the market has moved.

Here you cap the track list at five companies, fix the six dimensions every profile answers, and run one research prompt per company so the answers line up. Then you hand all of them to a second model, get the comparison matrix and the cross-company patterns, and ask where the analysis is most likely to be wrong before you act on it.

You walk away with a comparison matrix, one battlecard per tracked company, this month's executive brief, a dashboard with a named owner, and a weekly and monthly rhythm that keeps all of it current.

Who it's for

Founders: need a clear read on where they win and lose against rivals, without a week of desk research.

Product and marketing leads: want positioning and a comparison matrix they can defend with links.

Sales teams: want battlecards that answer competitor objections mid-call, and that say when to walk away.

The lessons

20 lessons, in order.

About 44 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Cap the Track List at Five1 min
  2. Three Kinds of Competitor1 min
  3. Tag Six Candidates8 min
  4. Three Questions That Decide1 min
  5. The Six Dimensions1 min
  6. Cut the List to Five4 min
  7. Sort Your Track List and Fix the Dimensions2 min
  8. Set Up the Research Project2 min
  9. One Template, Every Competitor2 min
  10. Reject a Weak Briefing6 min
  11. Build the Comparison Matrix1 min
  12. Ask Where It Is Wrong1 min
  13. Test Your Briefings and Comparison Matrix2 min
  14. Write a Battlecard a Rep Opens1 min
  15. Explain the Walk-Away Section3 min
  16. One Recommendation a Month2 min
  17. The Dashboard That Gets Opened1 min
  18. Three Cadences and One Owner2 min
  19. Run Your First Cycle2 min
  20. Review Your Battlecards, Brief and Dashboard1 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

    One click

    Add it to your academy

    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from AI.

Other AI courses your academy opens with. The library holds 150+ across eight tracks.

Explore the library

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