AI · Library course

Create an AI-Powered Competitive Analysis

Build a living competitive analysis in an afternoon: a comparison matrix, sales battlecards, and an executive brief that refresh on a set cadence.

  • Intermediate
  • 5 lessons
  • 38 min to complete
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7-day preview, no card needed. The course is in the library the day your academy goes live.

AI

What it covers

What your people will learn.

  • AI

Most competitive analysis dies in a slide deck nobody reopens. This one turns into a matrix, battlecards, and a brief your team actually uses, built in a single sitting with AI doing the grunt work.

The hard part was never the writing. It was the research: chasing pricing pages, feature lists, and positioning across a dozen tabs, then trying to make it comparable. By the time you finish, the market has moved and your notes are stale.

Here you define a tight competitive set, run a structured research pass in Perplexity, and have Claude extract a clean comparison matrix from the findings. From there you generate sales battlecards and a one-page executive brief, ship them in a dashboard, and set a refresh cadence so the analysis stays current instead of rotting after launch week.

You walk away with a complete competitive analysis system: a comparison matrix, battlecards, and an executive brief in a shareable dashboard, plus a repeatable research-to-refresh workflow you can rerun on any market.

Who it's for

Founders: need a clear read on where they win and lose against rivals, without burning a week on desk research.

Product and marketing leads: want positioning and a comparison matrix they can defend with sources, not vibes.

Sales teams: want battlecards that answer competitor objections on the call, kept fresh on a cadence.

The lessons

5 lessons, in order.

About 38 min to complete. Add the course and every lesson is yours to publish as it is, or to edit.

  1. Pick Your Competitive Set9 min
  2. Run the Research Pass in Perplexity7 min
  3. Extract the Comparison Matrix with Claude6 min
  4. Generate the Battlecards and Executive Brief8 min
  5. Ship the Dashboard and Set the Cadence8 min

In your academy

A starting point, not a rental.

A library course works like any course you publish. Add it, make it yours, and your people see it as one of your own.

  1. 1

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    Find the course in the library, press Add, and it's in your catalog. Publish it as it is, or shape it first.

  2. 2

    Your brand

    Rebrand it, edit it

    It sits on your domain, in your colours. Change any word yourself, or ask the assistant for your wording, your examples and your policies.

  3. 3

    Practice

    Practice and the tutor come with it

    Type / in any lesson to add practice, from explain it back to drills and scenarios. Your people can ask the AI tutor about any lesson.

On the same shelf

More from AI.

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