Thinkific is the focused LMS. Kajabi is the whole business suite.
A fair, row-by-row look at both, from public 2026 pricing. Then a third option worth knowing: Fayne, the academy that arrives finished.
ThinkificOne of the two you are weighing
KajabiOne of the two you are weighing
FayneThe academy that arrives finished7-day free preview · No card needed
Which of the two is right for you?
Both are real, capable platforms. Here is who each one genuinely suits, and the one thing each does best.
Choose Thinkific ifCourses are the core product and you want a focused, dependable LMS with a deep app-store of integrations and a path up to enterprise customer education, at a $49 entry.
Pure course delivery, a deep integrations catalog, and an enterprise customer-education tier.
Choose Kajabi ifYou want the whole business in one place, email, funnels, communities, and podcasts alongside the courses, and the marketing suite earns its $179 price.
The all-in-one marketing suite wrapped around the courses.
Thinkific, Kajabi, and Fayne, row by row.
Both named platforms make you write every course. The third column ships them loaded.
ThinkificKajabiFayneDay one
Your brand
The AI
The price
Competitor cells from public vendor documentation and published pricing, 2026.
The third option
A third option, with the AI included and the courses loaded.
Thinkific and Kajabi both make you write every course before anyone can buy, and both gate the student-facing AI behind higher tiers. Fayne includes it on every plan, loads 149+ courses on day one, and puts your brand on everything from $49.
Fayne$49/mo- 149+ business courses loaded and branded on day one
- White-label included on every plan: your domain, logo, and email sender
- An AI tutor that answers students around the clock, in your voice
- AI that writes complete lessons from your notes, files, and links
$49 a month, with white-label and the AI included. Every plan carries the full feature set; tiers differ by caps, not gates.
Thinkific vs Kajabi, answered.
The questions people ask when they weigh Thinkific against Kajabi.
Thinkific is a focused LMS built around course delivery, at a $49 entry with a deep app-store of integrations. Kajabi is an all-in-one business platform, courses plus email marketing, funnels, and communities, at a $179 entry. You are choosing between a specialist tool and a suite.
You start finished, not empty.
Drop your site and watch a branded academy build itself, stocked with courses and taught by AI, in about two minutes. No card.
