The AI Assistant

Ask anything.

Every academy ships with an AI assistant that answers from the course, in the student’s language, at any hour.

AI Assistant
Ask me anything

How do I catch the Meta Moment in a heated meeting?

Pick the trigger before the meeting, not during it. Anchor it to one recurring moment, like a specific person on your calendar. You are not waiting to feel calm.

So I pick the person, not the mood.

AI answers from your course content and can make mistakes.

Ask AI Assistant...
Our content is used by professionals from:
CPHERE
LPL Financial
Speechify
hevi
Inside the lesson

It teaches inside the lesson.

The assistant sits in the lesson a learner already has open. It answers out of that course, in whatever language the question arrives in, at whatever hour it arrives.

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The Meta Moment

9 min read
1:36 / 9:00

Between the trigger and your reaction sits a sliver of time most people never use. It’s where regulation actually happens — not in the breath you take afterward, not in the apology you write later.

Try it: reset inside the gap

Interactive
Inhale4s

Box breathing

Match your breath to the circle. Four rounds is one full reset — about the length of the gap.

AI Assistant
Ask me anything

How do I catch the Meta Moment in a heated meeting?

Pick the trigger before the meeting, not during it. Anchor it to one recurring moment, like a specific person on your calendar. You are not waiting to feel calm.

So I pick the person, not the mood.

AI answers from your course content and can make mistakes.

Ask AI Assistant...
The whole surface

The assistant lives where the learning does.

Video, reading, the interactive blocks and the assistant are one screen on your own domain.

A learner never leaves the lesson to ask a question and never installs anything to get an answer. The academy is a web address, so the assistant is wherever the learner already is.

academy.yourbrand.com
Your Academy
Search⌘K
AR

Contribution Margin, Line by Line

15 min read
1:48 / 15:00

Contribution margin is the number that tells you what one sale is worth before any of the overhead arrives. Take the revenue from a single unit, subtract every cost that exists only because that unit was made and sold, and what remains is the contribution.

The order matters. Managers who start from the bottom of the statement end up defending overhead they cannot move. Managers who start here find out which products carry the business and which ones are quietly borrowing from the rest.

The rest of the lesson walks one product through the arithmetic, line by line, and then asks the same question of a second product where the answer is uncomfortable.

Marty Jones
AI assistant
Sales went up last quarter but margin fell. How?
Volume and mix are different things. If the growth came from the lower-margin product, total revenue rises while the average contribution per sale falls. Check the split by product before you look at costs.
Contribution Margin, Line by Line
So the mix moved, not the costs.
Ask about this lesson...
In the owner’s hands

The owner sets how it answers.

Its name, its tone, how long its answers run and who it serves are settings on your side of the academy. It can be switched off for one course or all of them.

Everything the assistant does follows the course the studio built, and we configure all of it with you before launch. Owners can also connect their own AI tools over MCP.

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Learning Assistant

Enabled

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Who can use it
All signed-in students
Enrolled students
Paying customers
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Name
Marty
Title
Course mentor
First message
Hi! Ask me anything about this course.
Voice & style
WarmthEncouraging
Answer lengthStandard
FormalityCasual
Teaching style
Just answerGives exercise and quiz answers directly.
Guide with hintsNudges toward answers instead of handing them over.
SocraticLeads with questions; answers only when truly stuck.
Unsaved changesSave
Student is inBuild a Landing Page That Converts
Marty
Course mentor
Hi! Ask me anything about this course.
Where do I find the headline template?
It is in lesson 3. Before you open it, which audience are you writing for? I will point you to the right section.
Small teams, most likely.
Then read the promise section first. It covers how to pick the one claim and what to keep above the fold.
Ask Marty...
FAQ

The assistant, answered.

What owners ask before it starts answering.

Yes. Every academy arrives with it switched on and already grounded in the courses we produced, carrying the name you chose. It is not an add-on and there is nothing to install.

The preview

See your academy before you decide.

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