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Know the Numbers Your Page Must Hit

15 min read
1:48 / 15:00

A landing page is a set of numbers before it is a design. Traffic comes in, a conversion rate decides what it turns into, and revenue falls out the other end. Lock the target first, so every block you build has a job to do.

Conversion Rate Calculator

Interactive
Visitors / month2,000
Conversion rate3.5%
Sign-ups / month
70
Revenue at $90
$6,300

Play with the sliders before you read on. The lesson ahead only matters once you know which of the two numbers is your bottleneck, because the page you are about to build attacks them in different places.

Marty Jones
AI assistant
Is 3.5 percent a decent conversion rate for a first page?
Solid. Most first pages land under 3 percent. Before buying more traffic, work the rate: at your 2,000 visits, every extra point is 20 sign-ups a month. Try 5 percent in the calculator and watch the revenue line.
Know the Numbers Your Page Must Hit
At 5 percent that is 100 sign-ups. Worth chasing.
Ask about this lesson...

Our content system is used by professionals from:

CPHERE
PwC
Keller Williams
hevi
The assistant at work

Your students stop waiting for answers.

A student stuck at midnight gets an answer at midnight, from an assistant that sounds like you and teaches the way you decided.

Marty
Course mentor
How do I open a cold email without sounding salesy?
Lead with their problem, not your offer. One line that names the outcome they want, then one line of proof. Try the fill-in template from the cold email lesson.
Ask Marty...

Trained on

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How it helps

In your voiceBy your rulesSaves insightsAnswers 24/7
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Yours to shape

Name it, tune its voice, set its rules.

This is the real settings screen. What you set here is what every student meets in the chat.

Your Academyacademy.yourbrand.com

Learning Assistant

Enabled

Show the chat bubble across your academy.

Who can use it
All signed-in students
Enrolled students
Paying customers
Identity
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Name
Marty
Title
Course mentor
First message
Hi! Ask me anything about this course.
Voice & style
WarmthEncouraging
Answer lengthStandard
FormalityCasual
Teaching style
Just answerGives exercise and quiz answers directly.
Guide with hintsNudges toward answers instead of handing them over.
SocraticLeads with questions; answers only when truly stuck.
Unsaved changesSave
Student is inBuild a Landing Page That Converts
Marty
Course mentor
Hi! Ask me anything about this course.
Where do I find the pricing template?
It is in lesson 3. Before you open it, what pricing model are you leaning toward? I will point you to the right section.
Monthly subscription, most likely.
Then read the recurring pricing part first. It covers how to pick the monthly number and what to include at each tier.
Ask Marty...

Identity

Its name, avatar, and title, yours to set.

Voice

Sliders for warmth, length, and tone.

Instructions

Rules it follows in every answer.

Limits

A daily message limit per student.

The switch

Turn it on or off any time, in one click.

Teaching style

Answers, hints, or questions. Your call.

Three teaching styles, straight from the settings screen. The same student question lands differently in each.

Just answer

Gives exercise and quiz answers directly.

What's the answer to exercise 2?
B. Fixed costs stay flat while volume doubles, so the margin widens.

Guide with hints

Nudges toward answers instead of handing them over.

What's the answer to exercise 2?
Check what happens to fixed costs when volume doubles. Two options survive that test.

Socratic

Leads with questions; answers only when truly stuck.

What's the answer to exercise 2?
What happens to your fixed costs when volume doubles? Start there.
You stay in charge

Every word it says is yours to read.

It answers on its own. The oversight stays with you.

01

Read every conversation

Every chat it has with a student is open to you, in full.

02

It follows your instructions

The custom instructions you write govern every answer it gives.

03

Limits cap usage

Your per-student daily limit keeps heavy days from running away.

04

Off is one switch

Disable it any time. Nothing else in your academy changes.

Compared

The tutor they gate. Yours from day one.

Elsewhere the student-facing AI is an enterprise call. On Fayne it comes with your academy.

Fayne
Fayne
Other platforms
KajabiCircleThinkific
A tutor your students ask directly
Admin-facing AI, or enterprise
Trained on your academy's own material
A generic chatbot
Answers by the rules you set, every chat readable
One-size behavior
Included on every paid plan
A higher tier or enterprise
FAQ

Assistant questions, answered.

What owners ask before they switch it on.

No. The AI learning assistant is included on every paid plan, not sold as an add-on or held back for an enterprise tier.

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